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Book & Detail
Impact of Artificial Intelligence (AI) on Brand Communication in Advertising
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Author : Bhole Nath Thakur Year of Publication : 2026 ISBN : 9789393934321 Language : English Binding : Hardcover Pages : 384 Size : 24 cm Categories : 2026, Artificial Intelligence, New Books Price : 1250
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About the Book
The book “Impact of Artificial Intelligence (AI) on Brand Communication in Advertising” examines how AI is transforming marketing, advertising, and brand communication by enabling businesses to better understand consumer behaviour and make data-driven decisions. The book highlights the use of AI-powered tools such as Google Analytics, CRM systems, chatbots, voice assistants and social media platforms to personalize customer experiences, optimize advertising campaigns, and improve customer engagement. Through predictive analytics and targeted communication, AI helps brands deliver more relevant content and strengthen customer relationships.
The book also explores the challenges and ethical considerations associated with AI in marketing, including privacy concerns, consumer trust, algorithmic transparency and reduced human interaction. While AI enhances efficiency, customer segmentation and programmatic advertising, the study emphasizes that over-reliance on technology may limit marketers’ understanding of customer needs. Overall, the book presents AI as a powerful yet complex tool, stressing the importance of balancing technological capabilities with human insight, creativity, and ethical responsibility.
About the Author
Dr. Bhole Nath Thakur is a V. Faculty Member in the Operations and Information Technology Department at ICFAI Business School (IBS), Hyderabad, where he brings together rigorous academic scholarship and deep industry exposure. He holds a doctoral degree with a research focus on the impact of artificial intelligence on brand communication in advertising, a domain that reflects his sustained engagement with emerging technologies and their strategic implications for modern organizations.
Prior to his transition into academia, Dr. Thakur built a distinguished career across the banking and consulting sectors, serving in senior roles that involved the design and execution of large-scale digital platforms, operational strategy and product management initiatives. This extensive professional experience lends a strong practical orientation to his academic work and enables him to seamlessly connect management theory with real-world business challenges.
His academic and research interests span the evolving intersections of operations management, digital transformation, artificial intelligence in business, institutional and managerial economics and strategic decision-making. As an editor, Dr. Thakur is known for his emphasis on conceptual clarity, interdisciplinary relevance and practical rigor, ensuring that scholarly contributions are both intellectually robust and meaningfully grounded in contemporary organizational realities.