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Book & Detail
Global Markets and Governance : Digital Economy, Trade, Finance and Policy
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Author : Ipseeta S., Abhishek K. Year of Publication : 2026 ISBN : 9789393934338 Language : English Binding : Hard Bound Pages : 264 Size : 23 cms Categories : 2026, Economics, Finance, New Books Price : 900
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About the Book
The book “Global Markets and Governance : Digital Economy, Trade, Finance and Policy” provides a thorough exploration of key aspects of global markets and economic transformation. It starts by examining service quality and branding in the grocery sector, presenting a model that connects customer-based brand equity with corporate image, and shows how strategic branding enhances customer loyalty. The book also delves into the rising influence of digital platforms and their monopolistic tendencies, reshaping global competition and trade dynamics. A significant focus is placed on the empowerment of women through e-commerce, highlighting how digital trade fosters gender equality and entrepreneurial opportunities, particularly in emerging economies. The volume also explores the role of services exports, India’s trade relations with Bangladesh, China, and regional groups like ASEAN, SAARC, and BRICS, and examines the impact of technological changes on trade. The book concludes with innovative real-time economic insights and reflections on India’s post-independence economic journey, offering valuable lessons in governance and policy.
Contents : Understanding Service Quality for Grocery Products; Digital Platforms’ and Monopoly Market Structures; Role of E-Commerce in Women Empowerment; Role of Services Exports in Indian Economy during 2004-05 to 2023-24; Bangladesh’s Trade Performance with India and China; Structure of Direction of Trade of India to Other Countries; Comparative Analysis of India’s Trade Relations with ASEAN, SAARC and BRICS; Technological Transformation and Trade Dynamics; India’s Role in the Global Trade Ecosystem; Export Diversification and Economic Growth in India; Impact of Port Logistics on Economic Development of SAARC Countries; Strategies for Promotion of Geographical Indications Products in India; Indian Embroidery Exports; Analysis of Micro Financial Institutions in Chhattisgarh; Evaluating the Impact of Corporate Governance Norms on the Performance of Indian SMEs Listed on the BSE SME Platform; Financial Analysis of the Solar Companies’ Growth and Market Performance; Dynamics between Foreign Direct Investment Inflows and Industrial Progress; A Systematic Literature Review (SLR) on Disinvestment Policies and their Impact on Public Sector Undertakings (PSUs); Real-Time Economic Insights for India; Economical Transitions in Post Independent India; Costs of Ignoring Responsibilities.
About the Editors
Prof. (Dr.) Ipseeta Satpathy, Senior Professor has over 25 years of experience in teaching, research and administration with KSOM, KIIT Deemed to be University. She is an alumnus of Jawaharlal Nehru University (JNU), New Delhi. She has authored five textbooks and one edited book, “Economic Growth in India,” published by Shandilya Publications. Dr. Satpathy has also published more than 300 research papers out of which more than 190 are in the Scopus indexed journals. Prof. Satpathy is a former visiting Professor at Lynchburg College, Virginia, USA, and has attended/presented research papers at several international conferences.
Under Dr. Satpathy’s guidance, 28 research scholars have been awarded Ph.D. degrees by KIIT Deemed to be University. Dr. Satpathy has been awarded with the prestigious Oxford Journal Distinguished Research Professor Award 2014, Cambridge University, London. Dr. Satpathy was invited by the Charlton Business School, University of Massachusetts, Dartmouth, USA and Southampton University, UK as a resource person. Dr. Ipseeta Satpathy was felicitated with the Times Power Women Award 2023, by the Times of India Group as an eminent academician producing and upskilling quality professionals for today’s workforce.
Prof. (Dr.) Abhishek Kumar is working as a Professor with KIIT School of Management, KIIT Deemed to be University, An Institute of Eminence, Bhubaneswar (Odisha). Prof. Kumar has about 21 years of varied experience in industry, academia and research. He has 77 publications in National and International journals to his credit in the Scopus, Web of Science and ABDC indexed journals and has authored 18 books in the areas of Management, Economics and Monetary Policies. 12 Research Scholars have been awarded the Ph.D. degree under his able and dynamic supervision. It is worth mention here that Dr. Kumar has also supervised 1 Post-Doctoral fellow in the KSOM under the aegis of Indian Council of Social Science Research (ICSSR, Ministry of HRD).
KIIT University has acknowledged the outstanding performance of Dr. Kumar and awarded him with Gold Medal for the ‘Best Faculty for the academic year 2018-19’, by none other than the Founder of KIIT & KISS himself, Honourable Dr. Achyuta Samanta.
He has also been awarded with the coveted ‘Kautilya Arthashastra Award’ by the Economic Association of Bihar for outstanding contribution in the field of Economics in 2016. Prof. Kumar has also been appointed as an Associate Editor of the Indian Economic Journal, SAGE Publications in the year 2019.